General Psychology and the Study of Human Behavior Essay Example for Free

General Psychology and the Study of Human Behavior Essay Psychology is the study of the human behavior especially how the mind of the human beings works. For many years, the behavior of human beings has been studied by very many scholars and they have come up with very many reasons as to why people behave in such a manner. However, as a student my main ambition is to become a drug and alcohol counselor. Therefore, this class of general psychology has helped me in building my career very much due to the course content value. Variation is one of the most obvious characteristics of human behavior. An individual’s every day life is marked by an expansive fluctuation in almost every aspect of behavior such as the intelligence he exudes, the speed with which he moves, his expression of emotions, goals he pursues, humor, energy, anxiety, shyness, among others. Even the most intelligent of human individuals have ordinary thoughts most of the time as they too are confronted with the normal activities like choosing the right mode of dressing, brushing in the morning and carrying out normal transactions. There is sufficient evidence towards the fact that one of the most striking features of a child’s behavior is its dynamic aspect of the stream of behavior recorded continuously (Barker, 1968). Any individual with no knowledge of psychology comprehend this dimension of human variation from their observation and experience. However, this is not prominent in scientific psychology. The concern of scientific psychology is another dimension of behavior variability with emphasis on individual differences. This is a major step in psychology that despite the variations that occur within every individual’s behavior, the methods for measuring and identifying individual behavior constants have been devised. Scientific psychology’s concern is with the varied number of constants measured and how they relate with each other. There is however a difficulty in achieving a stable behavior measurement. For the stability of behavior measurement to be achieved, their must be an imposition of stable measurement upon the individual, land the same conditions must be reintroduced every time the measurement is being repeated. The employment of this method offers measures of individual constancies under certain conditions but terminates individual variations under varied conditions thereby destroying the such contexts of behavior that occur naturally. This problem is not however unique to psychology. A beam’s strength can be measured under given specific conditions and under this very condition each time the measurement is being carried out. However, depending on the structural context, a beam possesses many strengths. This is also true for the meaning of words since words too have a range of meaning, the actual one being determined by the context in which it has been used. With this regard, an individual is like a beam or a word, possessing many strengths, intelligences, moralities, speeds and social maturities. However, it is clear where this intra-individual behavior variation comes from. An individual’s behavior is both internally and externally connected, though in a very complicated way. The internal parts of an individual such as the neurons, hormones or muscles and the external context such as the class, field or the game he is playing has a complex connection. The psychological individual who reads a book, plays some game and walks on some road poses as an identifiable entity between the interior parts and the exterior contexts that are unstable, being linked to both the entities, yet profoundly separated from them. This separation emerges from the fact that the internal parts and the external contexts of an individual involves an entity that functions according to laws that are not the same as those that govern his behavior (Cromwell-Davis, 2008). Such things like the actions of the brain, contraction of muscles and the concentration of hormones are not psychological phenomena. With the current state of understanding, the operation of such phenomena involve laws that are not compatible with that of psychology. The same applies to the environment with which an individual operates. The school or class where an individual is a student, the library he studies and the road he walks operates according to laws that are foreign with regard to that govern his behavior as an individual. The external context involves what has been referred to as the molar ecological environment which includes those phenomena that occurs naturally outside an individuals skin with which his molar actions are incorporated but operate according to laws that are incompatible with those laws that dictates his molar behavior (Baker, 1965). There is a difference between the psychological and ecological environment. One of the interesting aspects of human behavior is the course it takes when different variables are introduced within the environment. In the study below, behavior of individual was observed with regard to the distance between them and other human subjects. Theory Statement An individual’s mode of behavior is dictated by the distance between him and other subjects. According to Adam Kendon, every human behavior is located (Kendon 1990, p. 210). Human behavior takes place within a given space which has objects and people upon which the behavior is directed. The space and what it contains on the other hand influences the behavior of an individual. The space occupied and maintained by an individual’s behavior can in this respect be termed as the transactional space. The transactional space between two individuals influences their behavior. Experiment In the following experiment, a study was conducted to investigate the extent to which transactional space influences the behavior of individuals in college. The investigator walked through the college in different areas where different activities were being carried out. The exercise took three hours and findings were recorded. The experiment was conducted in the campus park because of the diversity of activity and human interactions that takes place in it. Methodology Since the study involved the study of behavior in face to face interaction, a major problem encountered was how to define the structural units in which the subjects were organized. In particular, it became difficult to delineate the distinct units of interaction with regard to the organization of observable behavior into their components for analysis. However, the observations were made randomly with neither of the subjects aware of the experiments. As such, the experimenter walked from one point to another, looking at the group formation and identifying individuals who did not have any company. The behavior which was recorded included eye focus, body movement and the degree of engagement in a particular action. In particular, the reaction of the subjects were observed whenever the experimenter approached an individual or a group of individuals. In all the instances, the experimenter did not engage the subjects in any form of conversation. Observations and results Behavior of individuals was varied depending on the activity and whether one was alone or in groups. Among the individuals who were alone, there seemed to be an absorption with either something that was going on around them or an absorption with an activity that they were involved with. They also seemed to react whenever an individual came within three meters of their transactional space. Of the notable behaviors, five out of six subjects looked directly at the individual who came within three meters of their transactional space. Among groups of individuals, there was a variation in behavior with regard to the number. In a group of two, the subjects engaged in conversation with momentous eye contact. Whenever one passed within a distance of three meters, they all turned and depending on the behavior or gender of the individual, some responded with either greeting the individual or looked briefly and continued with their conversation. The latter instance was rare with groups of three or more. Discussion A behavior setting is composed of one or more standing patterns of behavior. There are numerous patterns of behavior that have been recognized such as a molar unit or group activity. This is a bounded pattern in holistic human behavior. It is thus a discrete behavioral unit with coordinates which are univocal within space and time. As such, a standing pattern of behavior cannot be said to be a character of the subjects involved but rather, it is a phenomenon outside the individual with unique characteristics which remain whenever there is an alteration of the participants. One apparent thing among the subjects observed is that their behavior with regard to reacting to an individual coming within their transactional space is dependent among various factors which may not be open to the experimenter as human behavior is derived from both external and internal conditions. As such, every observable behavior exhibited by an individual has various roots even though behavior can be predicted to some extent. The first thing that the course has helped to understand in relation to drug and alcohol is the different terms that are used when counseling a person. This are the general terms that are used when counseling a patient. For example, it is not good to use terms like â€Å"you are wrong,† â€Å"you do not know† or â€Å"you are foolish.† The course has helped to learn the new terms that I will be using like, â€Å"instead of saying you are wrong,† you can say, â€Å"that is another good reason.† Additionally, it has helped us to learn the tone of language that is to be used. When counseling a patient, one should always be calm and always be positive about what the patient is feeling and thinking. It is also in this unit of general psychology that we have learnt how very different people behave in the different ways. This is where the course has taught me why different people behave as they do and why they end up drinking. Stress is one factor that makes people to end up becoming alcoholic or turning into drugs. Additionally, drug abuse and alcoholism has also been known to be hereditary from the resent research studies that have been done by the different scholars. It is through this course that we have learnt the very many reasons as to why people behave in different ways and why they take drugs or alcohol. I have learnt the different forms of therapy that are used in counseling in this course. This is where the introduction to therapy is done. One way of helping a drug or an alcohol addict to stop the addiction is through therapy. Therapy is the solving of personal problems of a person that occurs daily. In therapy, talking with a trained professional is the method that is usually used to solve the different problems. Therefore, this unit of general psychology is helping me gain that knowledge and become a professional therapist in treating the different problems that different drug and alcohol addicts have. It is also in this lesson of general psychology that I have learned the intelligence of the human thinking. In the growth graph, since the time somebody is born, the brain usually undergoes several stages intelligence. For example, when somebody is at the age of the teenage the brain starts to develop the ability to solve problems in reality. This means that the thinking capacity has grown and the person is able to think critically as compared to the person was young. Therefore, this lesson has helped me understand the different stages of intelligence in the human beings, making it easy for me when it comes to counseling the different people. Motivation is another very important factor in counseling especially in the counseling of drug abusers and alcoholics. It is in this class where the subject of motivation is introduced and taught in detail to prepare the students as they go ahead with the studies of psychology. I have learnt the different methods that are used in motivating the different drug and alcohol addicts. This is very important because when counseling people who are drug or alcohol addicts, the people need to be motivated so that they can be able to quit easily without the need of turning back. Therefore, this lesson of general psychology has taught me a greater lesson in motivation and how it should be applied in the field of practice. This class of general psychology has taught me a great number of different personalities that different people tend have. It is important to note that there is no way that two people can have the same personality. According to this chapter, it is because of how the different kinds of people have very different thoughts from one another. For this reason, the study of this lesson has been a very influential topic in my career as a counselor of drug addicts and alcoholics In addition, this class has opened up my mind on the different perceptions that I always had about drunkards. When I had started this class, I had the wrong impression/perception of how the drug addicts and alcoholics behave. I thought that this people, are people who are just lazy in life and they only abuse drugs as an excuse to their many problems. However, this class of general psychology has changed my perception about the different drug addicts and alcoholics and it has given me an open mind, which is required by counselors when it comes to helping others during therapy. Lastly, this lesson has been able to introduce some of the topics that are very useful in the study of counseling, and they are going to be learnt deeply in other classes especially at the level of specialization. Additionally, it is this unit, which has helped me realize that people are not always drug addicts or alcoholics because they want to be, but it is because of the different behaviors that they exhibit, which are affected by external factors like stress. These external factors can drive somebody crazy leading to drug abuse or alcohol abuse. Therefore, this subject has introduced me into the topic of human behavior in relation to drug abuse, alcoholism and how the following problems can be solved by the use of counseling.

The Definition of a Trademark and Goodwill

The Definition of a Trademark and Goodwill INTRODUCTION Definition of trademark Any company has the right to take legal action if enough evidence is provided to the court. The company that feels infringed can take legal action supported by the principles of intellectual property rights. Company X has the rights to take legal action against company Y on the basis of fundamental principles under intellectual property rights. Company X is a manufacturer of cool soft for men under the trade mark as cool soft as the first company to register under such a distinctive name. Company Y also starts to manufacture real soft for men under the trade mark real soft after company X is already trading. Trade mark by Yu,(2007), is defined as any word, name, symbol or device or any combination thereof used by a person to identify and distinguish his or her goods from these manufactured or sold by others and to indicate the source of the goods. In the case of laximikant Patel vs Chetan bhat shah, it was held that the trade the definition of trade mark is very wide and means a mark capable of being represented graphically and which is capable of distinguish the goods and services of one person from those of others. In this case company X has come up with a distinctive name as it trademark as the source to all consumers or as a source of such a product. Company X coming up with a name trade mark that is totally different from any other company. Furthermore, what is necessary is the connection between the mark used in relation to the goods and the person claiming a right to use the same. Recently in the case of Jaleel Associates vs Hotel sugar, it was held that if a name used in relation to goods or services for the purpose of indicating a course of trade between goods and services and some person having the right to use such name whether with or without any indication of the identity of that person such name is a trademark. In this case, company X under the trademark cool soft is able to portray a certain that of trade and under such a trade, people are able to identify the trade or goods or services that are being provided and this becomes a trademark. On the other hand company Y does not come up with something different but follow in the same trade as company X which has already have the trade mark because of being able to make easy identification to customers on goods or services being provided in that particular market. In addition, company X has also registered the trade mark cool soft. Under the Trade Mark Act section 14(1) provides that a mark will only be registered as a trade mark if it contains or consists of a word or words having no direct reference to the character or quality of the goods and not geographical name or surname. In this case company Y’s trade mark real soft has a direct reference to the trade mark of company X which is prohibited under the Trade Mark Act. Goodwill The goodwill of company X is portrayed were the cool soft has been marketed over a period of time, whilst company Y has just started manufacturing. Goodwill is ability to attract customers and potential customers to do business with the owner. Company X has developed goodwill for a long period of time. Customers have been buying their products, and this has made the company to amass for revenue, maintaining a bigger market share and brand loyalty. Unlike company Y who are just new to the business and has not been tested in the industry for a longer period. In the case of Hotel Capriani vs Cipriani (Grosvenor street) 2010, it was held that the claimant succeeded in both action sued which were trademark infringement and passing off. Company X has the right to take such legal actions. The aspect of marketing the product for a long period of time has made company X to be an established company, trusted by many people and therefore the sufficient enough to take legal action. In the case of Jules Rimet vs the football Association, it was held that after considering the claimant’s evidence which included references to the mascot in the press from time to time concluded that there was sufficient residual goodwill for action of passing of. Apart from this, in the case of Reckitt and Coleman products Ltd vs Borden Inc, it was held that the existence of the claimant’s extensive and exclusive goodwill built over the years, a misrepresentation as to the goods or services offered by the defendant and damage to the claimant’s goodwill as a result of the defendant’s misrepresentation amounted to passing off. Company X has built a reputation over the years and company Y by producing a product similar has somehow destabilize the sales, customers and market share of company X which in the case above amounts to passing off. Passing off is an attempt by one trader taking advantage of the goodwill developed by another to the detriment of the trader. Company X has marketed over a period of time and company Y has just started manufacturing similar products like the ones that company X is manufacturing. In a similar case Erven Warnink Bv vs J Townsend Sons Ltd (1979), it was held that not only damage due to lost sales but damage to reputation by being associated with inferior product amounted to passing off. Townsend was liable for passing off their goods as those of Warnink and the court applied the test for passing off which includes and any situation where misrepresentation is likely to injure the claimant’s goodwill. There was no trademark infringement but passing off. In order for one to claim passing off, there must be elements of the following aspects: There must be a goodwill or reputation attached to the goods or services of the claimant. In this case company X has marketed its product over a long period of time than company Y which has just started marketing same products. By marketing for a long period of time, company X has built a good relationship with customers. Sales have dropped due to company Y producing the same kind of product thus driving away customers to buy the other product and reducing the profitability of company X. This gives the right for company X to take legal action against company Y as this amounts to passing off. In the case of Buckley LJ H P Bulmer Limited vs Bollinger SA (1978), the court held that a man who engages in commercial activities may acquire a valuable reputation in respects of the goods in which he deals, or of the services which he performs or his business as an entity. The law regards such a reputation as an incorporeal piece of property, the integrity of which the owner is entitled to protect. So in this case, company X has built a reputation by marketing for a long period of time and by such the company’s image, property and reputation are entitled to be protected. For passing of to be established there must be an element of misrepresentation. This element of misrepresentation is shown by company Y when manufacturing the products with similar packaging in white, dark blue and green colors as the ones that company X has manufactured for a long period of time. Misrepresentation is a false description made consciously or unconsciously through the use of a mark, trade name or get-up (brand name, trade description, individual features of labelling or packaging) with which the goods of the claimant are associated and which is likely to mislead the sensible members of the public. 3.0 Misrepresentation In the case of Arsenal Football Club Plc vs Reed (2001), it was held that the disclaimer was sufficient enough to prevent misrepresentation which is a necessary ingredient for passing off. The customers had not been deceived into buying and there was no real likelihood of confusion. But in this case company Y has labelled its product similarly to the ones of company X thus creating confusion as customers would not be able to differentiate from the original product hence deceiving customers. The deception as a result of a misrepresentation is an essential ingredient for a claim in passing off. In the case of BP Amoco Plc vs John Kelly Ltd (2005), it was held that deception or its likelihood lies at the heart of the tort of passing off. If the customer can see sufficiently clearly when he gets close to the station that the product sold is not that of Bp, he does not buy the petrol under the mistaken impression that he is getting Bp petrol. But in this case it is hard for a customer to clearly see the difference as the packaging of company X is white, dark blue and green, similarly to the one that company Y has started manufacturing. The packaging looks the same and this causes deception as company Y would be selling its product to customers who might buy on the essence that the product they are buying is for company X which has been manufacturing the product for a long period of time. By doing so company Y is deceiving customers into buying a product which is not the actual known product in the market which is manufactured by company X. This still amounts to passing off as company X is entitled to take legal actions under such circumstances. In the case of Combee international v Scholl (1975), the plaintiff manufactured insoles called odox heaters which contained activated charcoal. The defendant who was a well-known manufacturer of footwear also produced odox heaters. These were packaged in the same way. It was held that an injunction was granted on the basis that there was misrepresentation as the origin of the defendant’s product which was inferior. So in the same way company X can take legal actions against company Y because company Y is packing in the same way as the product of company Y is sold. Furthermore in the case of Wilkinson Sword Ltd vs Cripps Lee, the court held that the plaintiff had indeed have a reasonable cause of action. Meaning company X has the right to take legal actions. Damage to good wil Damage to good will would be a loss of reputation or control over reputation, exposure to litigation or erosion of the mark. Company Y has just started making similar goods as the ones made by company X. This has resulted in some of the customers buying from company Y thus reducing the gross profit for company X because the two companies share customers. In the case of Annabel’s (Berkley Square Ltd vs G Shock (Annabel’s Escort Agency), 1972, it was held that there a was sufficient association between what the public would consider the field of activity in which both business conducted

Analysis of the Global Steel Industry

Analysis of the Global Steel Industry Steel Industry is a booming industry in the whole world. The increasing demand for it was mainly generated by the development projects that have been going on along the world, especially the infrastructural works and real estate projects that has been on the boom around the developing countries. The Asian countries have their respective dominance in the production of the steel all over the world. India being one among the fastest growing economies of the world has been considered as one of the potential global steel hub internationally. Over the years, particularly after the adoption of the liberalization policies all over the world, the World steel industry is growing very fast. Steel Industry was till recently dominated by the United Sates of America but this scenario is changing with a rapid pace with the Indian steel companies on an acquisition spree. In the last one year, the world has seen two big MA deals to take place:- The Mittal Steel, listed in Holland, has acquired the worlds largest steel company called Arcelor Steel to become the worlds largest producer of Steel named Arcelor-Mittal. Tata Steel of India or TISCO (as listed in BSE) has acquired the worlds fifth largest steel company, Corus, with the highest ever stock price. It has been observed that Steel Industry has grown tremendously in the last one and a half decade with a strong financial condition. The increasing need of steel by the developing countries for its infrastructural projects has pushed the companies in this industry near their operative capacity. The most significant growth that can be seen in the Steel Industry has been observed during the period 1960 to 1974 when the consumption of steel around the whole world doubled. Between these years, the rate at which the Steel Industry grew has been recorded to be 5.5 %. This roaring market saw a phase of deceleration from the year 1975 which continued till 1982. After this period, the continuous fall slowed down and again started its upward movement from the early 1990s. Steel Industry is becoming more and more competitive with every passing day. During the period 1960s to late 1980s, the steel market used to be dominated by OECD (Organization for Economic Cooperation and Development) countri es. But with the fast emergence of developing countries like China, India and South Korea in this sector has led to slipping market share of OECD countries. The balance of trade line is also tilting towards these countries. The main demand creators for Steel Industry are Automobile industry, Construction Industry, Infrastructure Industry, Oil and Gas Industry, and Container Industry. New innovations are also taking place in Steel Industry for cost minimization and at the same time production maximization. Some of the cutting edge technologies that are being implemented in this industry are thin-slab casting, making of steel through the use of electric furnace, vacuum degassing, etc. The Steel Industry has enough potential to grow at a much accelerated pace in the coming future due to the continuity of the developmental projects around the world. This industry is at present working near its productive capacity which needs to be increased with increasing demand. STEEL GLOBAL SCENARIO The biggest boom in history of steel industry is that of the 1950s and 1960s, when the steel industry was driven by the post-War boom in the developed world. Where as the current boom is being led by growth in the developing world, particularly China, India and Brazil. Indeed, the China factor is huge and gives the impression that the boom has a broader basis than it actually has. In 2005, China produced 349 million tonnes of crude steel, accounting for almost one-third of the global steel output. Even this was not enough to feed the countrys appetite for growth. It was the biggest importer of steel and the sixth biggest exporter of steel in the world; in 2005, its net imports amounted to 12 million tonnes and its consumption of steel also amounted to a little less than one-third of the world consumption. China is clearly the engine that has driven steel consumption in the Asian region. Its consumption, as a percentage of the total consumption in Asia, increased from 41 per cent in 1 999 to 57 per cent in 2005. Steel prices, primarily buoyed by the Chinese boom, hit their peak between 2002 and 2004. This ensured high profits from investments in steel. Despite the moves towards consolidation, steel capacities are still fragmented. The gap between Arcelor-Mittal and Nippon Steel, the second biggest producer, highlights this. Nippon produced 32 million tonnes of steel in 2005 less than one-third that of the industry leader. More significantly, although the Tata-Corus combine will be placed at number five in the global steel pecking order, its capacity would still not be very far ahead of most companies in the top 15. This implies that under the threat of further consolidation the Tatas may well come under pressure to acquire more capacities from rivals or expose themselves to attack from aggressive bidders. The point about consolidation is that it is only happening at the top. The top 10 companies produce about 25 per cent of the global steel output. The rest of the steel about 75 per cent of the global capacity is still widely dispersed over 62 countries around the world, in plants with much smaller capacities. Industry sources say that consolidation needs to happen at the bottom end of the steel market. The smaller producers, rather than the bigger ones, affect the market more, said a senior official in the Ministry of Steel and Mines. The pressure building up at the bottom can result in the bigger producers losing control of the market suddenly and quickly. In the year 2004, the global steel production has made a record level by crossing the 1000 million tones. Among the top producers in the steel production, China ranked 1 in the world. Production of steel in the 25 European Union countries was at 16.3 mmt in January 2005. Production in Italy increased by 11.5 per cent in comparison to the same month in 2004. Italy produced 2.5 mmt of crude steel in January 2005. Austria produced 646,000 metric tones. In Russia it increased by 4.0 per cent to reach at 5.5 mmt in January. In case of the North America region particularly in Mexico it was 1.5 mmt of crude steel in January 2005, up by 8.0 per cent compared to the same month in 2004. Production in the United States was 8.3 mmt. Brazil had produced 2.6 mmt of crude steel in January 2005. In South America region it was 3.7 mmt for January 2005 INDIAN STEEL INDUSTRY Post liberalisation Steel industry reforms particularly in 1991 and 1992 have led to strong and sustainable growth in Indias steel industry. Since its independence, India has experienced steady growth in the steel industry, successive governments that have supported the industry and pushed for its robust development. Further illustrating this plan is the fact that a number of steel plants were established in India, with technological assistance and investments by foreign countries. In 1991, a substantial number of economic reforms were introduced by the Indian government. These reforms boosted the development process of a number of industries the steel industry in India in particular which has subsequently developed quite rapidly. The 1991 reforms allowed for no licenses to be required for capacity creation, except for some locations. Also, once Indias steel industry was moved from the listing of the industries that were reserved exclusively for the public sector, huge foreign investments were made in this industry. Yet another reform for Indias steel industry came in 1992, when every type of control over the pricing and distribution system was removed, making the modern Indian Steel Industry extremely efficient, as well as competitive. Additionally, a number of other government measures have stimulated the growth of the steel industry, coming in the form of an unrestricted external trade, low import duties, and an easy tax structure. India continually posts phenomenal growth records in steel production. In 1992, India produced 14.33 million tones of finished carbon steels and 1.59 million tones of pig iron. Furthermore, the steel production capacity of the country has increased rapidly since 1991. In 2008, India produced nearly 46.575 million tones of finished steels and 4.393 million tones of pig iron. Both primary and secondary producers contributed their share to this phenomenal development, while these increases have pushed up the demand for finished steel at a very stable rate. In 1992, the total consumption of finished steel was 14.84 million tones. In 2008, the total amount of domestic steel consumption was 43.925 million tones. With the increased demand in the national market, a huge part of the international market is also served by this industry. Today, India is in seventh position among all the crude steel producing countries. THE Indian steel industry, in line with global trends, is at a crossroads, witnessing a resurgent phase of modernisation, expansion and consolidation, mainly through mergers and acquisitions. A sector that was moribund just about five years ago because of a worldwide slump in steel prices, the industry has turned the corner and has in fact been vibrant over the past two years. Domestic steel companies, both public and private, are surging ahead on the strength of an unprecedented buoyancy in the economy and the resultant boom in real estate and various infrastructure sectors such as roads and highways, ports and airports. The official figures speak for themselves. Powered by an increased demand for steel from neighbouring China, which has been clocking a 15 per cent sectoral growth annually on account of construction projects in preparation for the Olympics, the steel industry in India has grown by about 10 per cent in the past two years, compared with the global growth rate of about 6 per cent a year. The countrys production of crude steel in 2005-06 stood at 42.1 million tonnes, reflecting an increase of 7.1 per cent over the previous fiscal. On the other hand, the consumption of steel during the year was pegged at 41.43 million tonnes, a massive growth of 13.88 per cent when compared with the 2004-05 figures. Likewise, the production of sponge iron also increased sharply by 25 per cent, from about 10.3 million tonnes in 2004-05 to 12.9 million tonnes in 2005-06. Currently, India is the largest sponge iron producer in the world and ranks seventh among steel-producing countries. The growth in domestic steel consumption is, by and large, in keeping with the International Iron and Steel Institute (IISI) forecast of a 10 per cent increase in steel use in 2006. While the IISI has projected the global demand for steel to grow by 4.9 per cent in the medium term up to 2010, it has pegged its forecast for the 2010-15 period at 4.2 per cent annually for the entire world. The IISI says India will lead the consumption growth story with an annual demand of 7.7 per cent, followed by China with 6.2 per cent. More heartening is the indication that the exciting phase in the domestic steel industry is expected to continue for the next five to seven years at the least, in terms of both consumption and production. Already, the growth in steel consumption, as projected by the United Progressive Alliance (UPA) government in the National Steel Policy (NSP) formulated in 2005, stands exceeded by a huge margin. The NSP had conservatively estimated the countrys steel production to grow by 7.3 per cent, with an annual consumption growth of 6.9 per cent. Considering that the past two years have already witnessed a demand growth of over 10 per cent, the government expects the healthy trend to continue during the Eleventh Plan period (2007-12), provided an annual gross domestic product (GDP) growth of 9 per cent is achieved during the period as projected by the Planning Commission. Clearly, for primary steel producers, India is the place to be in as it has the greatest growth potential. There are two other major factors. One, India is bestowed with the largest reserves of high-quality iron ore in the world. Secondly, the annual per capita consumption of steel in the country is still one of the lowest in the world, at 35 kilograms against the global benchmark of 250-400 kg. In effect, the growth story in India is here to stay for quite a few decades in view of the sheer disparity in consumption l evels. The three ore-rich States Jharkhand, Orissa and Chhattisgarh threw open their doors, steel-makers of all hues jumped into the fray to sign memoranda of understanding (MoUs) with more than one State government. In all, more than 116 MoUs have already been inked, pledging a total investment of a whopping Rs.3, 57,344 crores in the coming years. If all the pledges materialise, the countrys installed steel production capacity will surge to anywhere between 150 million and 180 million tonnes by 2014-15, compared with the conservative NSP target of 110 million tonnes by 2019-20. Orissa signed 43 MoUs to hike its production capacity to 58.04 million tonnes. Not to be left behind, Chhattisgarh entered into 42 MoUs to augment its steel capacity to 19.32 million tonnes, while Jharkhand signed 31 MoUs to increase its capacity to 68.67 million tonnes. The extensive availability of rich iron ore the basic raw material for steel-making in the three States has attracted big global names too who, at the outset, made it clear that they would require captive iron ore mines to feed their greenfield steel projects. Initially, it was the home-grown Tata Steel that signed a MoU with the Orissa government, in November 2004 for setting up a six-million-tonne plant at an estimated cost of Rs.15, 400 crores after the government made a commitment that its ore requirement of 250 million tonnes for a period of 25 years would be met. Pohang Iron and Steel Company (POSCO), the South Korean major and the third largest global steel producer, approached the Orissa government, the terms turned out to be far sweeter. Under the MoU signed in June 2005, POSCO plans to set up a 12-million-tonne plant at Paradeep, with an investment of Rs.51, 000 crores. The initial proposal was for a 10-million-tonne plant, but there is a catch here. The government has committed itself not only to providing 600 million tonnes of ore on a captive basis for a period of 30 years but also allowing POSCO to export the quality domestic ore for use in its steel plants in Korea. It has demanded the raw material from mines in Sundergarh a nd Keonjhar districts. Lakshmi N. Mittal, the non-resident Indian (NRI) tycoon and the worlds biggest steel-maker following the merger of Mittal Steels with the Luxembourg-based Arcelor in June last year, did still better. He put Jharkhand and Orissa in competition by proposing a steel venture in either State, depending upon the terms and incentives and the swiftness in approvals. Jharkhand lost out owing to litigation over its Chiria ore mines and for other reasons to Orissa, which signed an MoU with Mittal-Arcelor in December last year for a 12-million-tonne steel plant at Keonjhar. The state-owned Steel Authority of India Limited (SAIL) also undertook a major exercise to retain its position as the leading integrated steel producer in the country. The steel behemoth announced its `Corporate Plan-2012, envisaging an outlay of Rs.37, 000 crores to upgrade its plants and modernise its operations. Under the plan, expansion programmes are under way in various SAIL units to enhance the total production capacity to 22.9 million tonnes of hot metal from the present 12.5 million tonnes by 2011-12. Late last year, following the merger of IISCO with SAIL, Prime Minister Manmohan Singh laid the foundation stone for the modernisation and expansion of ISP (IISCO steel plant) with an investment of Rs.9, 592 crores. Mergers of a few more state-owned units with SAIL are on the cards with a view to consolidating public sector share in the steel market. The other public sector steel enterprise, Rashtriya Ispat Nigam Ltd. (RINL), is already in the process of implementing an ambitious expansion programme for increasing its liquid steel capacity from the current three million tonnes to 6.3 million tonnes at an estimated cost of Rs.8, 692 crores. Launched on May 20, 2006, the project is scheduled for completion by 2008-09. Needless to say, the demand for iron ore has surged in view of the long-term supply commitments being given by the State governments at a time when the international market prices for the raw material are at a high. The government set up a committee under the Planning Commission, headed by Anwarul Hoda, to recommend changes in the National Mineral Policy. The existing policy permits free exports of iron ore with a ferrous content of less than 64 per cent. For exports of high-grade ore with higher ferrous content, a license is required and is currently canalised through the Minerals and Metals Trading Corporation (MMTC). The Hoda Committee recommended free exports of iron ore with a ferrous content of less than 65 per cent but advocated discontinuation of the existing regime of canalisation and export licensing for the high-grade ore. Instead, the panel suggested free exports of quality ore lumps with ferrous content of more than 65 per cent on payment of an export duty. TATA STEEL Tata Steel, formerly known as TISCO (Tata Iron and Steel Company Limited), is the worlds fifth largest and Indias largest steel company, with an annual crude steel capacity of 28 million tonnes. Ranked 315th on Fortune Global 500, it is based in Jamshedpur, Jharkhand, India. It is part of Tata Group of companies. Tata Steel is also Indias second-largest and second-most profitable company in private sector with consolidated revenues of Rs 1, 32,110 crores and net profit of over Rs 12,350 crores during the year ended March 31, 2008. Its main plant is located in Jamshedpur, Jharkhand, with its recent acquisitions; the company has become a multinational with operations in various countries. In 2000, the company was recognised as the worlds lowest-cost producer of steel. The company was also recognized as the worlds best steel producer by World Steel Dynamics in 2005. The company is listed on Bombay Stock Exchange and National Stock Exchange of India, and employs about 82,700 people (as o f 2008). On 2nd April, 2007, the Company completed the acquisition of Corus Group plc, Steel Company headquartered at UK for an Enterprise Value of USD 14.7 billion. Post the acquisition of Corus, Tata Steel Group is now the worlds 6th largest steel company with current steel deliveries of 32 million tonnes. Set up as Asias first integrated steel plant and Indias largest integrated private sector steel company, a century ago, it is now the worlds second most geographically diversified steel producer, with operations in 24 countries and commercial presence in over 50 countries. The Jamshedpur operations in India is increasing its capacity from 5 mtpa to 10 mtpa by end 2010 and the Company has also signed MoUs to set up four greenfield steel projects in the states of Jharkhand, Orissa and Chhattisgarh in India and one in Vietnam. Few years back, Tata Steel embarked on a journey to pursue Growth and Globalisation through organic and inorganic strategy to increase its capacity in excess of 50 mtpa by 2015. The Company identified several strategic levers including building a stronger base in India, acquisitions in both growing and developed markets, strategic investments in raw material assets and focus on branding. TATA STEEL VISION MISSION STATEMENT Vision We aspire to be the global steel industry benchmark for Value Creation and Corporate Citizenship We make the difference through: Our people, by fostering team work, nurturing talent, enhancing leadership capability and acting with pace, pride and passion. Our offer, by becoming the supplier of choice, delivering premium products and services, and creating value with our customers. Our innovative approach, by developing leading edge solutions in technology, processes and products. Our conduct, by providing a safe working place, respecting the environment, caring for our communities and demonstrating high ethical standards. Mission statement Achieve sustainable, profitable growth in steel and related businesses. Create differential value for our customers through innovative offerings. Continuous improvement of business processes and technologies. Foster partnership with key stake holders. Enhance employees competencies to create a high performing and innovative organization. Be a responsible corporate citizen and enhance the quality of life of employees and key community. TATA STEEL FUTURE STRATEGIES Currently, the global steel industry is going through unprecedented times. The steel demand is strong with over 6% growth year on year over the last seven years unseen in the last several decades, primarily driven by robust growth in China, India, South East Asia, Middle East, Russia and Brazil. The iron ore and coking coal prices are at a record high both due to insufficient capacity creation for these and the heavy consolidation of minerals companies. Oil prices and ocean freight rates are at an all time high. The combined effect of all these have driven steel prices to a level higher than ever before though there is increasing pressure on margins of steel companies due to very high input costs. The new scenario both external, due to high raw material and freight costs and internal, called for a new Vision, strategies and action plans. The Company has co-created a shared Vision with its employees of becoming a global benchmark in Value Creation and Corporate Citizenship. Company has set goals for 2012 in terms of Returns on Invested Capital, Safety, Carbon dioxide emissions and of becoming the employer of choice in the industry. The integration with Corus is proceeding smoothly and is yielding better than the predicted results. Continuous improvement projects are being given focus in all companies sites and businesses. Greenfield projects in India are progressing, though somewhat slower than planned. Companys effort to enhance their raw material security has yielded positive results in Ivory Coast for iron ore, in Mozambique for coal and in Oman for limestone. There is greater emphasis on safety. They have well laid out plans to reduce CO2 emissions to benchmark levels. The Tata Steel Group will pursue strategic growth through capacity expansions and securing access to raw materials. The Group is expanding its capacity in India through the expansion of its operations in Jamshedpur to 10 million tonnes per annum and through the construction of a 6 million tonnes per annum greenfield site in Orissa. Other Greenfield opportunities in India and across Asia are being assessed. The Group is also looking at further integration upstream in raw materials with an ambition to achieve 100% self-sufficiency in India and around 50% self-sufficiency in Europe over time. Agreements for the exploration of iron ore in the Ivory Coast, coal in Mozambique and limestone in Oman have already been signed and opportunities are under review in India to support the Indian Greenfield projects; and in Africa and South America, primarily to support its European steelmaking assets Climate change is probably the biggest challenge ever to confront the steel industry. In response to this challenge, the Tata Steel Group will be part of the solution and is committed to minimising the environmental impact of its operations and its products. It has a goal to reduce its CO2 footprint by at least 20% by 2020 compared to 1990. To meet this objective, the Group will, for example, continue to improve its current processes, invest in breakthrough technologies and develop new products and services that reduce the environmental impact over the product lifecycle. To improve its processes, priority is given to energy conservation schemes; in technology break-through such as Ultra Low Carbon Steel making and in other innovative projects where the Group has proprietary technology. TATA STEEL SWOT ANALYSIS STRENGTHS Tata Steels Indian operations are self-sufficient in the case of its major raw material iron ore through its captive mines. Very advanced Research and Development wing which is carrying out researches and experiments in the areas of raw materials, blast furnace productivity, steel making, product development, process improvement etc. Several thrust area projects were taken up Tata had a strong retail and distribution network in India and SE Asia. Tata was a major supplier to the Indian auto industry and the demand for value added steel products was growing in this market. The Company is on its way to reach a crude steel capacity of 10 million tonnes per annum by FY 2011. The first phase of reaching the crude steel capacity of 6.8 million tonnes per annum, Brown field projects, is nearing completion The Company has in place adequate internal control systems and procedures commensurate with the size and nature of its business. The effectiveness of the internal controls is continuously monitored by the Corporate Audit Division of the Company. Corporate Audits main objective is to provide to the Audit Committee and the Board of Directors, an independent, objective and reasonable assurance of the adequacy and effectiveness of the organisations risk management, control and governance processes. Corporate Audit also assesses opportunities for improvement in business processes, systems controls and may provide recommendations, designed to add-value to the organisation. It also follows up on the implementation of corrective actions and improvements in business processes after review by the Audit Committee and Senior Management Tata Steel has been on a path of accelerated growth with foray into several geographies and markets through aggressive mergers and acquisitions. Tata Steel now is in the process of implementing a structured approach in risk management called Enterprise Risk Management (ERM). The key objectives of the Company through ERM are : To enshrine the process of ERM as a usual Business Process and integrate into all decision making and planning processes. To ensure that all levels of Management identify and monitor risks through a properly defined framework. To provide periodic information and updates to the Board and the Shareholders on the significant risks and the ways of mitigating the same. Tata Steel addresses the risk of cyclicality of the Steel industry by marinating rich product mix and higher value added products whose volatility is lower. Moreover, the industry itself has been undergoing some structural changes with Consolidations. These changes are expected to bring in greater stability to prices. Tata Steel with its modernisation plans has ensured that it deploys the best technologies to ensure quality, cost-efficiency and environment-friendly processes. Through acquisition of Corus and with new Greenfield ventures, Tata Steel has ensured that it has diversified the concentration risk in single technology of Iron Steel making WEAKNESS Endemic Deficiencies These are inherent in the quality and availability of some of the essential raw materials available in India, eg, high ash content of indigenous coking coal adversely affecting the productive efficiency of iron-making and is generally imported. Advantages of high Fe content of indigenous ore are often neutralized by high basicity index. Besides, certain key ingredients of steel making, eg, nickel, Ferro-molybdenum are also unavailable indigenously. India is deficient in raw materials required by the steel industry. Iron ore deposits are finite and there are problems in mining sufficient amounts of it. Indias hard coal deposits are of low quality and the prices of coking and non-coking coal are ever increasing Raw materials for steel production are rapidly depleting and are non renewable, company has to come up with sustainable methods in steel production. Steel production in India is also hampered by power shortages. Insufficient freight capacity and transport infrastructure impediments too hamper the growth of Indian steel industry. Low Labour Productivity In India the advantages of cheap labour get offset by low labour productivity; eg, at comparable capacities labour productivity of SAIL and TISCO are 75 t/manyear and 100 t/manyear, for POSCO, Korea and NIPPON, Japan the values are 1345 t/man year and 980 t/manyear. High Cost of Basic Inputs and Services High administered price of essential inputs like electricity puts Indian steel industry at a disadvantage; about 45% of the input costs can be attributed to the administered costs of coal, fuel and electricity, eg, cost of electricity is 3 cents in the USA as compared to 10 cents in India; and freight cost from Jamshedpur to Mumbai is $50/tonne compared to only $34 from Rotterdam to Mumbai. OPPORTUNITIES The biggest opportunity before Indian steel sector is that there is enormous scope for increasing consumption of steel in almost all sectors in India. Unexplored Rural Market The Indian rural sector remains fairly unexposed to their multi-faceted use of steel. The rural market was identified as a potential area of significant steel consumption way back in the year 1976 itself. However, forceful steps were not taken to penetrate this segment. Enhancing applications in rural areas assumes a much greater significance now for increasing per capital consumption of steel. The usage of steel in cost effective manner is possible in the area of housing, fencing, structures and other possible applications where steel can substitute other materials which not only could bring about advantages to users but is also desirable for conservation of forest resources. Excellent potential exist for enhancing steel consumption in other sectors such as automobiles, packaging, engineering industries, irrigation and water supply in India. New steel products developed to improve performance simplify manufacturing/installation and reliability is needed to enhance steel consumption in these sectors It is estimated that world steel consumption will double in next 25 years. Quality improvement of Indian steel combined with its low cost advantages will definitely help in substantial gain in export market. The Tata Steel Group is leveraging the Groups collective Research and Development experience in the Groups various geographies to further enhance the Groups performance and also the integration process. Corus acquisition bring in a tremendous technological advantage by access to best practices in global steel industry Global MA brought in following synergies Greater productivity leading to increased output and market size. Greater economies of scale leading to cost reduction through combined buying Cross fertilisation of Research and Development capabilities and operational best practices, leading to greater innovation and operational efficiencies. Booming infrastructure has opened up high demand for steel worldwide THREATS In the developed world, industries have been facing rising environmental costs due to the increased concerns on Global Warming. It is, therefore, a challenge and responsibility for the Steel industry to be the trustee in conservation of nature for future generations It is recognised that the steel and aluminium industries are significant contributors to man-made greenhouse gas emissions as the manufacture of steel produces carbon dioxide (CO2), and th

othello :: essays research papers

Othello, Moorish commander of the armed forces of Venice, had secretly married Desdemona, the much younger daughter of the respected Senator Brabantio. Capitalizing on this news, Othello's ensign, Iago, who had earlier professed his desires to Desdemona without receiving her love in return, sought revenge. Also passed over for promotion as Othello's new lieutenant chief of staff, the Moor having chosen instead a loyal Florentine, Michael Cassio, Iago now devised a scheme to rid himself of these sorry reminders of his own failings. He dispatched his inexperienced follower, Roderigo, to inform Brabantio of the illicit marriage. The thought of a beguiling Moor's marrying his beloved daughter without consent, led the Senator with his guards to Othello's house. However, violence was postponed by the report of an imminent attack on Cyprus from armed Turkish galleys. The Duke of Venice summoned Othello to the senate chambers. When Desdemona appeared and professed her love for Othello, the Duke cleared him of wrongdoing, saying to Brabantio, "If virtue no delighted beauty lack, / Your son-in-law is far more fair than black." Then the Duke directed his courageous commander to lead the Venetian forces to Cyprus in its defense. With his honor intact, and through Desdemona's pleas to remain with her love, Othello gained permission to have her sail with him. For the voyage, Othello entrusted Desdemona to the care of Iago's wife, Emilia, who did not suspect her husband's treachery. Before the soldier band could reach its enemy, a storm destroyed the Turkish fleet and dispersed the Venetian vessels. Fortunately, all of Othello's ships returned safely to Cyprus and Othello and his bride were reunited. Iago's hateful plan turned now to lies and innuendo. Seeing the infatuation his pawn Roderigo had for Desdemona, Iago engaged Rodcrigo in conversation, promising that he could secure for him Desdemona's love: I hate the Moor. My cause is hearted: thine both no less reason. Let s be conjunctive in our revenge against him. If thou canst cuckold him, thou dost thyself a pleasure, me a sport. But then evil Iago demanded a price for Desdemona: Roderigo would have to engage Cassio in a fight during the lieutenant's night watch. Iago further fanned Roderigo's readiness to kill Cassio by claiming that Cassio was Desdcmona's latest love. That night Iago succeeded in getting Cassio drunk, and the brawl turned to riot. By way of reprimand, Othello was forced to demotc Cassio, a severe blow to the high-ranking officer.

Prejudice and Racism †All We Need is Love, All We Got is Hate :: Sociology Racism Prejudice Essays

As the snow covered the house that my grandma occupies, I looked out the window to the neighbor's front door, their mailbox, and the circular driveway they had. It was just another home, where kids could build a snowman or throw snowballs on the front lawn. But there where no children or snowmen here. And beneath the snow, the word "N-I-G-G-E-R" was written in the grass. A family- a home- where they had bothered no one. One night someone decided to take weed killer and burn it in giant letters into their lawn. This is why our nation, the melting pot of many races, needs to confront the problem and deal with what really is in front of us. When I first really thought about this, I thought, this is not Mississippi, or Alabama; this is Michigan, and it's in my grandma's neighborhood. And the thing is, their a normal family, just like any other. They went on trips in the summer, and spring, and this time came back to a message on the lawn. I sat there that day watching cars go by their house as if it were haunted or something. I guess it can happen anywhere. But this snow-covered house is still a reflection of America, white on top with a hatred burning underneath. I go to a college, where the races meet every day. Colored man helps white man; white man helps colored man. Doesn't sound right ? That's how bad our society has gotten. Disturbing? Of course. But what is more disturbing is, lately when these issues of racism have come up, there seems to be impatience and annoyance. "Does everything have to be racism?" people ask. And they're always complaining that "It's just a little thing." No, it's not. People are always saying that there is little prejudice. But how is that true ? It's like saying you're a little pregnant; can't happen. But this is nothing new. How many times have you heard "He's fast; for a white guy." Or "White men can't jump," Or "All black guys can jump and dance." And in reality these are all hateful things to say. As whites, we are the majority, and don't always realize it. And whenever there's racist complaints, we say "OK, we'll change" with a sigh. It's the white's who go crazy to get black athlete's autographs. They say "We love you!" yet how many would let them date your daughter? Although I say this, I do believe that some progress has been made. But I do think that when you're the majority, you do have to guard against

Become a Better Driver

In every major city accidents happen in which people are injured or killed. These unintended injurious events are caused by a â€Å"mistake† made by the parties involved (Hughes). Many people are good drivers, but it would be good for people to learn to be better drivers. It will help people if they have to retake their license test when they renew their license. This will help them follow the road rules, be more respectful to other drivers, and avoid other distractions while driving. If people follow the road rules, they will learn to become better drivers. There are many different rules that drivers have to learn in order to get their license. If they follow the same rules they learned in the beginning, then there shouldn’t be as many wrecks today as there are. If everyone has to retake their license test when their license expires, then that will help them remember the road rules. An article states, â€Å"U-turns account for over 19 deaths and 654 serious crashes between the year 2004 and 2008† (Road Safety). Recently there have been some changes in the road rules because there have been so many wrecks. In, â€Å"Five Thousand Teenagers Die Annually in Crashes† it states, â€Å"In 2004, more than 2,500 teens were in fatal crashes because of failing to yield or veering out of their lanes† (Hughes). Mistakes like this cause a lot more crashes. So it is important the people retake the license test so they learn to become better drivers so not so many accidents happen. Drivers should learn to be more respectful toward other drivers. When driving, people don’t pay attention to other drivers. Such as at four way stops you need to make sure you wait until it’s your turn to go. Don’t just go because you don’t feel like waiting. â€Å"Intentionality can be seen in a range, from deliberate carelessness (hope no one gets hurt) to recklessness (too bad for them if they don’t get out of the way)† (Hughes). When drivers don’t care about other drivers on the road, more than likely, there are going to be accidents. An article states, â€Å"Weekly, there are stories reported of â€Å"accidents† that are really events based on bad decisions, which have predictable results† (Hughes). Drivers pay too much attention to other distractions. There are cell phones, radios, GPS’s, billboards, etc. A lot of drivers have wrecks because the distractions cause them to pay attention to something else other than driving. Devices aren’t the only distractions. When teenagers have friends in the car with them it is also a distraction. When teenagers drive with their friends, it causes them to not pay as much attention to the road as they should. â€Å"44% of teens acknowledge they drive more safely without friends in the car† (Hughes). Drivers need to pay attention to the road and other drivers instead of everything else going on. Many people consider themselves good drivers. There are always ways that someone can become a better driver, even if you think you already are. In an article it states, â€Å"In the United States, an average of 5,000 teens die every year in car crashes- an average of 14 teenage lives lost every day† (Hughes). If everyone was as good of a driver as they think they are then that many teens would not die yearly. That is why everyone should have to retake their license test when they have to renew their license. Sometimes accidents can just happen regardless of how good of a driver the person is. There is really no way of stopping these kinds of accidents except for trying to avoid them in all possible ways. But even if you try to avoid them, the accident might still happen. If drivers have to retake their license test it would help them keep aware of their surroundings and how to avoid accidents. Everyone can learn to be a better driver by following the rules of the road, respecting other drivers, and by not getting distracted by other things. Although almost everyone says they are good drivers there is always room for improvement. Become a better driver so there will be fewer accidents yearly.

Animal Farm Compare and Contrast

Many books are made into movies whether people realize it or not. Some movies could be very well done, and others completely terrible. When the producers of Animal Farm made the book into a movie, they did not do as well as they could have. The book and movie of Animal Farm can be compared in many ways through their differences, similarities, and even why it contains the changes it does. Animal Farm was written to ridicule communism and the idea of a perfect world. The movie made it seem like a comical story of animals trying to run a farm, when it really is not.The narrators of both are very different. In the book, the narrator is not a character and does not show any bias at all. That makes it very easy to understand the main idea. Whereas in the movie, one of the characters plays the narrator keeping the movie in only one perspective. Mollie, who represents the bourgeoisie, flees because she does not like the way things are going in the book. However in the movie, she sticks aroun d and never leaves. The bourgeoisie did not like the idea of changing their ways in the idea of communism, and her role was not clear in the movie.The windmill in the book gets knocked down and Napoleon blames Snowball for it, in the movie Frederick knocks it over which does not make sense because Frederick symbolizes England. Another big difference is how the wood deal in the book represented the Non-Aggression Pact between Russia and Germany, and in the movie there wasn’t really any such thing except for a meeting with Napoleon and Pilkington, and all they did was get drunk. That occurs towards the end, and then the movie ends with a scene of a new family moving into the farm house.That family is John F. Kennedy’s and that really does not have anything to do with the book. The end of the book is a meeting with every other farm and Napoleon playing a card game. The card game represents the beginning of the Cold War. Aside from all of the differences, there are few imp ortant similarities. The similarities can also compare the two stories even though there are few. The seven commandments are a big similarity. Old Major mentions at the beginning of both stories some â€Å"rules† the animals should live by.How they are written down is the same, including how they eventually get changed. The pigs start to develop human-like characteristics and that makes for a lot of fall out towards the end. The saying, â€Å"Four legs good, two legs bad†, is the same for both and even gets changed to the same thing, too. Squealer is a huge manipulator in both story lines. He convinces the animals that Napoleon does everything to better them and even covers up some suspicions the other animals have. Since Animal Farm is about Soviet Russia and their revolution, it contains a lot of historical satire.The movie makers most likely changed many parts of the book so that it would be humorous for a younger audience, completely lacking the main points. The mo vie would have been a lot better if it was the same as the book and was animated. However, movie makers probably did not make it animated so that it would not seem child like. Even though they did not succeed at making the movie like the book, if it was animated it could have been more enjoyable. The differences, similarities, and why it contains the changes it does are all ways to compare the Animal Farm movie to the book.Movies that are based on books should really be more like the book so that it doesn’t seem like two different stories. That could confuse the reader/watcher if they are not very similar. This movie should not be recommended if the reader of the book wants to watch a movie thinking it would be like the book because it is not very correct at all. The movie should be somewhat similar due to the fact that it is a historical satire. The book should be read though because it is a great example of what power does to people, and it is very historically correct on t he events in the Russian Revolution.